Is conversion tracking properly set up? *

Yes

No

Key actions like form submissions and phone calls should be tracked accurately, and categorized correctly.

Are campaigns aligned with business goals? *

Yes

No

Campaigns should be segmented by service, location, or audience.

Is the account structure logical? *

Yes

No

Look for single campaigns should have tightly themed ad groups and keywords that are focused on user intent.

Are campaign budgets appropriately set? *

Yes

No

Ensure budgets are not limiting ad delivery prematurely.

Are bidding strategies suitable for your objectives? *

Yes

No

E.g., Maximize Conversions vs Manual CPC based on data availability.

Are geographic locations correctly targeted? *

Yes

No

Confirm that all relevant service areas are included AND unnecessary areas excluded.

Are negative keywords implemented? *

Yes

No

Review for irrelevant search terms draining budget.

Are match types being used effectively? *

Yes

No

Use broad match sparingly and strategically.

Are search terms being regularly reviewed? *

Yes

No

Identify low-value terms that should be added to negatives.

Are multiple ad variations being tested? *

Yes

No

Ensure at least 2 RSA variations are running per ad group.

Is the messaging aligned with user intent? *

Yes

No

Review CTAs and value propositions in the context of targeted keywords.

Are extensions fully utilized?

Yes

No

Include sitelinks, callouts, structured snippets, and call extensions where applicable.

Are landing pages relevant to the ads? *

Yes

No

Check for a strong match between ad promises and page content.

Is there a clear call-to-action (CTA)? *

Yes

No

Evaluate clarity and visibility of CTAs (e.g., 'Call Now,' 'Book an Appointment').

Are pages optimized for mobile devices? *

Yes

No

Ensure fast load times and responsiveness.

Full Name *

Email *

Phone *

Website *

Organization *

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